Chat marketing: how Messenger and Instagram are changing business communication

Today's consumers no longer want to wait - they expect fast, personalised and effective responses from brands. As a result, traditional marketing methods such as email campaigns or traditional social media ads no longer deliver the high results they once did. In response to these changes, businesses are increasingly adopting chat marketing, which allows them to interact with customers in real time using automated solutions such as Messenger and Instagram DM chatbots.

What is chat marketing?

Chatemarketing is a strategy where brands use live chat, automated chatbots and AI-driven solutions to engage with customers through messaging platforms such as <a href="https://startmsg.Facebook Messenger, Instagram DM and WhatsApp.

This form of marketing not only helps to answer customers' questions, but also to proactively drive sales, provide personalised offers and improve the overall customer experience.

Why is chat marketing becoming a business necessity?

Conversational marketing is not just a short-term trend - it is a key element of marketing transformation. Why?

1. Increased customer engagement

📌 Chat marketing messages are opened 80-90% more often than emails.
📌 75% of consumers say they are more likely to buy from companies that respond via live chat.

2. Faster service and personalisation

💡 Auto-responders allow customers to get information immediately, without waiting in line.
💡 Artificial Intelligence helps you to personalise your offers based on user behaviour.

3. High conversions and sales growth

🔹 Chatbots can guide customers to the right product, remind them of an abandoned cart or offer discounts.
🔹 Research shows that businesses that use chat marketing can increase sales by 67%.

Messenger marketing: a new way to reach customers

Facebook Messenger is one of the most popular messaging platforms in the world, with more than 1.3 billion monthly active users. Messenger marketing gives businesses the opportunity to engage directly with their customers and turn conversations into sales.

💡 Messenger Marketing Benefits:
✅ Automatic answers to frequently asked questions.
✅ Personalised product offers based on user behaviour.
✅ Reminders of abandoned baskets and special offers.
✅ Integrates with CRM systems to collect customer data.

For example, an e-shop may use a Messenger chatbot to help users choose the right product, offer discounts or send order confirmations.

Instagram marketing: direct communication with customers

Instagram is one of the fastest growing social platforms where businesses can not only advertise their products, but also engage directly with their customers through Instagram Direct messages.

📌 Why use Instagram marketing?
✔ 500+ million consumers use Instagram Direct messages every day.
✔ 44% people say they trust a brand more when it responds to their messages.
✔ Live chat allows you to quickly answer customers' questions and encourage them to make a purchase.

In addition, Instagram chatbots can automatically answer queries, make product recommendations or even take orders.

How to implement conversational marketing in your business?

If you want to start using conversational marketing, it is important to choose the right tools and strategies.

🔹 1. Set your goals
Do you want to improve customer service? Increase sales? Reduce the number of abandoned baskets? Goals will help you decide how to apply conversational marketing to your business.

🔹 2. Choose the right platform
If your audience is most active on Facebook, choose Messenger marketing. If you have strong visual content, use Instagram DM.

🔹 3. Create a chatbot
Chatbots allow you to automate the most common queries and optimise customer service. Tools such as Startmsg.lt allow you to create a chatbot without programming knowledge and integrate it into your Messenger or Instagram account.</strong

🔹 4. Test and optimise
It is important to monitor the data: what questions are asked most often, where users leave the conversation, how the chatbot's responses can be improved.

The future of conversational marketing: what lies ahead for businesses?

🌍 AI technology is getting more advanced, which means chat assistants will be able to provide an even more personal experience.
🚀 Messenger and Instagram Direct chatbots are increasingly being integrated with e-commerce platforms.
📈 Businesses that invest in chat marketing now will have a competitive advantage in the future.</strong

Conclusion: why is conversational marketing essential for your business?

🔹 Faster customer service and higher satisfaction.
🔹 High engagement rates and more sales.
🔹 Automation saves time and resources, making it easier to manage your business.

👉 Don't miss out on this opportunity to harness the power of chat marketing! Visit Startmsg.com and find out how to easily deploy automated chatbots to your Messenger or Instagram account! 🚀